One of the most significant keys to success is getting website traffic. Here are several tips to help you get the traffic you need. If your site converts visitors into buyers, the more visitors you have, the better your sales and profits. Presumably you have a niche and you know your keywords, and regularly conduct keyword research to stay on top of what’s popular. Here are five quick and easy tips to get website traffic fast!
Tip #1 Make sure you’re actually using your keyword phrases in the appropriate places.
HTML tags are where search engines look to see what your page is about.
There are a number of tags including but not limited to
* Title tags – Title tags are one of the most important places to put your primary keyword or keyword phrase.
Here are some tips taken from Scribe SEO:
When writing the title for the content, follow these basic guidelines:
- The title length should not exceed 72 characters. This will ensure the full title is visible in a search result, increasing the likelihood of a click-through.
- The title length should include at least 4 words.
- Include the keyword phrase in the title. This will increase the relevancy of your content for that keyword phrase. In addition, the title usually becomes the headline for the SERP, and including the keyword will increase the likelihood of a click-through.
- Include a Primary keyword toward the beginning of your Title to increase the relevancy of the keyword within the search engines' indexes.
Example Title Tag
* Heading Tags – Heading tags are used to let search engines know that some of the content is more important. See graphic below. The “1” designates this heading as the most important one on the page. You can use H1 through H6 with H6 being the smallest and least important.
Example H1 tag
* Meta Tags – Meta tags provide the small descriptive text found underneath the title tag on the search engine results page. Like title tags these should be kept brief, informative and up to date.
Tips for the Description tag:
- The description length should not exceed 165 characters. This will ensure the full description is visible in a search result.
- Include the keyword phrase in the description. This will increase the relevancy of your content for that keyword phrase.
- Include a Primary Keyword toward the beginning of your Description to increase the relevancy of the keyword within the search engines' indexes.
Example meta description tag
Example meta keywords tag
* Alt Tag for images – The image alt tag is used to provide a text description of a graphic. Each graphic on your site should have a description and an alt tag. This also helps screen readers used by those who are disabled.
Example image alt tag
Tip #2 Add content to your site daily
Content is essential for traffic and a top search engine ranking. Content is what search engine spiders look for and index – without it there’s nothing to index or rank. Give visitors and search engines a reason to visit and index your site. Make a commitment to provide frequent, optimized content and your traffic will soar.
Tip #3 Build valuable and relevant incoming links
When other websites link to your website or web page, search engines perceive your content to be valuable. Search engines give more leverage to links from sites which are popular and credible and from sites which are relevant to your website topic.
There are different types of links.
– A direct link looks like a basic website address, for example, www.yourwebsite.com
– A text link occurs when the webpage address is embedded in the text. Readers simply click on the link and are redirected to a new website page.
– If the link is to an internal web page, for example an article published on a website, rather than the home page, it is called a “deep link.”
You can encourage linking to your website by:
* Adding content to your site.
* Submitting to article directories.
* Publishing press releases.
* Blogging and participating in social networking forums, chat rooms and social networking sites.
Tip #4 Socialize with your target market!
More than ever before, internet marketing is about building a community. Whether you offer a forum on your website or you participate in social networking sites, social networking is a valuable traffic generating tactic. Sites like Facebook and Twitter can be powerful tools for generating links and traffic to your site – create a profile and then post comments, links to your site and ideas which generate conversation.
Get involved with your target market – many chat rooms and forums are industry specific so find those which cater to your industry and begin participating. Speak to and connect with a highly targeted audience.
Tip #5 Advertise for more exposure and traffic
Advertising, when handled strategically, can be used to promote your content and products or services. PPC advertising is often the tool of choice because you control the advertising budget on a daily basis and have the tools to test and track your advertising efforts. Once you’ve honed your PPC ads, your return on investment (ROI) can be phenomenal in terms of traffic and purchases.
For maximum results, create a traffic and SEO strategy. Outline your plan and your goals and then take the necessary action. Take advantage of these five traffic and search engine tips TODAY to boost your business.
