Online Marketing for a local brick and mortar business can be very lucrative. However there are a few differences between offline marketing and online marketing. Being found on the Internet is part of Search Engine Optimization(SEO). Local Search SEO is an important part for any local business that wants to improve their local search results. People who are searching for a local business are using search engines more than ever. In fact, according to Pew Research, 87 of 100 people who search for a product or service online purchase locally offline. That means they search online to find what they want and need but then purchase offline. Therefore, you know you must be online to get new customers.
One way to improve your local SEO is improving your use of title tags within your website and or blog. The title tag is within your website code and gives search engines information about your website. You can comfortably put 10 to 12 words in your title tags. If you’re currently only using your business name in your title tag, you absolutely need to add keyword phrases. These keywords are what people are searching for in your local area!
Your title tag might simply say something like: Active Life Chiropractic. What it “should” say is something more like Chiropractor Services in Albany Ga. Keep in mind that the search engine results pages (SERP) show the title so you want enough information there to get the search visitor to click.
Every page should have a different title tag relevant to that page. If that page is about products or services, the title tag should say so and it should include keyword phrases that have been researched and determined to be effective. Just remember to use information that is relevant, local, and researched in every title tag. Don’t trust the automatic title generators on your website development tools. Ensure that titles tags are very specific and thought out.
The keyword phrases that you use within your title tags are vital to your local search engine campaign. Keyword phrases are several words grouped together that people are using to find your business. Selecting the right keywords is the hardest part about using keyword phrases within your title tags. You can hire a search rankings expert or you can use software such as Ubersuggest or KeySearch to help you choose appropriate keyword phrases for your title tags.
Remember there are title tags on every single page in your website. In addition, each blog post is a new page, each article on your site is a new page and each product or service should have its own page in order to maximize your local search engine results. The more relevant pages you have on your website, the easier the search engines will find you. Therefore take what you have and reorganize it a little, keeping in mind the above. This will improve your local search results exponentially.
And now I’d like to invite you to take advantage of our Local Search Optimization package. We do all the work for you. We even do keyword research to ensure your business description is keyword-rich. Click to learn more about our Local Search Optimization package.
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Book a call with Glennette today to see how we can help. Glennette is a Certified Master Marketer, Certified Search Marketing Specialist, and Certified Clickworthy Copywriter.
She's also certified as a Fractional CMO+ through Duct Tape Marketing. Glennette will recommend the best digital marketing tactics for your business based on your goals, audience, skills, and budget.
