More than ever, local search as well as mobile marketing are important for local businesses. Geo Tagging involves ensuring that you have geographical information within your meta data or code on your website. This information should be in your title tags, your images tags, your blog titles, and more. If your website is mostly relevant to local individuals who are searching for your product or service it is imperative that you consider Geo Tagging in your overall search engine optimization strategy (SEO).
Fortunately you can incorporate your mobile marketing approach with your SEO within your normal website and or blog. Ideally, you want your SEO to create an environment where you are showing up first on your client’s search engine results page (SERP). Most people choose websites that comes up on the first page of their SERP. Therefore being on the first page is vital to the success of your business.
There are several ways you can show up on the first page. Two ways are Pay Per Click (PPC) advertising and organic means via SEO. The best way to do it is via organic means, but there is nothing wrong with using a combination of PPC and SEO to get on that first page. But even if you don’t use PPC, you must use SEO that is especially focused on local SEO and not too broad based.
If you aren’t aware, mobile phones have the ability to use global positioning systems (GPS). This not only tracks where the phone is, but also finds businesses that are close to where the phone is located. This means that even if someone is traveling, they can find your business, products, and services if they need them as long as your website is taking into consideration technology such as Geo Tagging.
Additionally, search engines know where a person searching for your products and services is when they search via their home computers as well. Google for instance, uses Geo Tagging whenever a search takes place. This gives the searcher a SERP that shows relevant results for that particular user-depending on their distance from whatever product or service they are searching for. As you can see, this can all be very complicated and it is ever-changing. What works today, will not work tomorrow, or at the very least, will need to be adjusted as search engines create new and more creative technologies that give searchers the relevant and useful results they desire.
Hiring a professional can help you get to the top of the search engines. This will bring more feet in the door of your local business or more buyers for your product who are local to you. Hiring a local search expert can increase your chances exponentially. Your local SEO expert will know about the technology available today as well as the changes that are occurring within the current search community. It is fine to do your own research and do it yourself. However, if your money maker is your bricks and mortar business you’ll do well to hire a professional to get things off the ground faster so you can do what you do best.
Local Search Optimization
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Glennette Goodbread, Owner
Premium Web Design and Hosting
