There is one thing all businesses have in common. Make that two things. First of all, they all have profit leaks, those things they are not doing efficiently that are causing them to lose money. Secondly, all business owners want to increase their bottom line. As you may have noticed, these two things are in direct conflict with each other.
Let's take a look at 20 Potential Profit Leaks Every Business Onwer Should Know About staring with
Leak #1 – Profit Leak #1: Not Building and Communicating with Lists
In today’s market, many small businesses are scrambling for sales to keep their doors open. Building a list of people who enter your business to browse around, who access your website, or who call you for information about your goods and services is a good way to do that.
Building a list allows you to easily reach an audience that is already aware of what you do and are interested in your product or service. Just having the list, however, is not enough. Properly following up with the list is where the money comes in.
Offer free newsletters, contests, tips, or any other incentives to get your customers to give you their contact information – especially their email addresses.
Once you have their email addresses, you can follow up with them on auto-pilot. You can do customer surveys, offer coupons and discounts, and also run promotional offers to increase repeat sales.
Doing email marketing is ecologically sound and cost effective. It eliminates the need to create mountains of paper mail that ultimately ends up in your customers’ trash rather than generate more sales.
Email also reaches your potential customers on their desktop and will be waiting there for them when they login. They opted in to receive your promotions, so this is a “permission-based” form of marketing that will help take your profits to the next level if done right.
In any business, it has been proven that “The Money Is In The List!” So don’t ignore this amazing profit-boosting, cost-effective method of advertising that could turn your entire business around.
ACTION STEP – Sign up at https://www.premiumwebdesign.com/awesome/icontact/. Create your first list and send your first email.
Need help? Email [email protected] with subject line “Icontact Help” and let me know what’s holding you back.
Glennette Goodbread, Owner
Premium Web Design and Hosting
