If you are interested in getting a new attorney website created or revamping your current one, there are some things you should first consider. The following five things are those that will help you get an amazing looking website that attracts new clients and can be found through organic searches.
Since you want to appear at the top of search results, how people find the site is just as important as the look and how it works for the user.
1. A Good Website Designer
The first thing you need to have is a great website designer. They should provide you with a portfolio of relevant website designs, and not just designs of different types of businesses. You want someone who has created attorney or law firm websites before, and who will let you look at those sites so you can be sure it matches what you are looking for.
2. Exceptional Pictures
One thing attorneys often forget to have on their website are really good pictures. They don’t need to be actual pictures, though you should have one of your law firm and the attorneys working for you. If not, feel free to buy and use stock images. Get high quality images that are related to what services you provide. You don’t want to go overboard with the images, but you definitely want at least one for every page on your website.
3. Contact Information
Not only do you need to have your contact information on the website, but it should be easy to find. Many website designs allow you to put your phone number and email address on the header or sidebar of the site. Make it stand out just enough so that users of your site see it right away and don’t need to go digging for it. It also helps to have a page for contacting you, that allows users fill out an online form. Many people feel more comfortable with this being their first interaction with you.
4. Simple, User-Friendly Layout
The layout should be simple and easy to use, but also more creative than the generic business sites you see. This is where a very talented website designer comes in. They are able to create a site layout that makes the website incredibly easy to use and lets users find what they need, without being too dull and drab.
5. Rich Content
The content on your site should be more than just an “About Us” and “Contact” page. Adding a blog is recommended because it allows you to answer common questions and address issues that potential clients are most likely concerned about. Keep the blog updated on a regular basis to keep readers interested and make it easier for others to find your website.
Glennette Goodbread, Owner
Premium Web Design and Hosting