by Glennette Goodbread | Oct 6, 2015 | marketing
When you face needing to market your business with a scant or non-existent marketing budget, you are pushed to come up with creative yet effective ways to make things happen. Fortunately we live in an age where you can find more outlets and opportunities available...
by Glennette Goodbread | Aug 18, 2015 | Content Management
Regardless of whether the goal of your landing pages is to sell a product, or just collect an opt-in email address, the need for landing page optimization cannot be overstressed. However this component of the sales process has become the forgotten stepchild of...
by Glennette Goodbread | Aug 11, 2015 | Content Management
One of the scarier problems a lot of small businesses and independent marketers face is the fact that content marketing is an essential element of a modern online business. That is, unless, they are a one-man gang, tasked with doing all the other aspects of an online...
by Glennette Goodbread | Aug 7, 2015 | Content Management
Content marketing is certainly the buzzword lately, and more than that, it's an incredibly effective way to gain search rankings, brand your company, energize social media and much, much more. With the vast array of content publishing options available today, one...
by Glennette Goodbread | Aug 4, 2015 | blogging
So you've created great content, and now you're ready for the payoff, getting the reader or viewer to click on a link that takes them to your offer, whether that's a product, opt-in or some other spot in your marketing funnel. The trick though is crafting links people...