by Glennette Goodbread | Jan 29, 2014 | copywriting
They’re Searching So Why Aren’t They Buying? Guest Post by Karon Thackston There seems to be a common myth regarding site visitors and the buying process these days. I’ve heard this statement more than a few times over the last several months: “My visitors find me...
by Glennette Goodbread | Jan 29, 2014 | copywriting
Understanding & Communicating with Your Customers Guest Post by Karon Thackston It happens all too frequently with novice copywriters. In fact, many pros also make the same mistake. Telling your site visitors what you want them to know instead of what they want to...
by Glennette Goodbread | Jan 29, 2014 | copywriting
Progressive Headlines Guide Customers to the Point of Purchase Guest Post By Karon Thackston Headlines are, without a doubt, one of the most important elements in copywriting. As has been said countless times before, if you don’t get your visitor’s attention with the...
