At its core, coaching is about the personal relationship of trust developed between coach and client, but how in the world can you ever make enough money offering a low cost coaching program that is still personal in nature? Believe it or not, all effective coaching does not have to be one-on-one. In fact, one-on-one coaching should be very limited, exclusive and very expensive.
There are three types of coaching that you can offer outside of one-on-one coaching that can help you increase your income exponentially because you will leverage assets that you already have (your coaching materials, books, reports and courses) for a wider audience than you ever thought was doable. After all, you're only one person. Technology makes it possible to deliver effective coaching in several ways.
1. Coaching via autoresponder — Email autoresponders are fabulous to use for coaching programs. If you're not aware of everything an auto-responder can do then listen up. With an auto-responder like iContact or Aweber, you can create an automatic “drip” email membership club that doesn't even require a complicated website to distribute your materials! You can also create rules within the autoresponder that will segment your market based on whether they've purchased your products or not. Autoresponders are a must have way to increase your bottom line!
2. Coaching via WordPress — WordPress, in case you haven't heard, is a dynamic open source website and blogging platform that is very adaptable and useful for creating blogs or the largest website you could dream of. You can make your self-hosted WordPress site into a membership site very simply with a membership site plugin.
3. Coaching via Webinar — Webinar technology has come a long way. You have GoToWebinar.com, AdobeConnect.com, and WizIq.com and a whole host of other platforms that you can use for a group coaching session. Look at the features for each to see which one meets your needs. In most cases, you can easily charge for your webinar when clients sign up. You simply show your PowerPoint slides and freely speak and hear your clients via this method.
Naturally you can use each of these coaching methods to promote your most exclusive, one-on-one coaching program which is the most expensive option you offer since time is limited. Having these other three methods of coaching available to you and your clients will increase your bottom line almost effortlessly after setup and it will give you more freedom to be more choosy about the one-on-one clients that you accept.
Glennette Goodbread, Owner
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