Here are some content marketing tips to keep your website and blog content fresh and engaging. As a web designer and SEO specialist, I work with multi-location service providers i.e. small business doctors, attorneys, electricians, etc. who want to grow their online presence and ramp up their revenue.
One of the strategies I recommend is to regularly review and update existing blog content. In this blog post, I will outline six steps to help you delete, recycle, and up-cycle your blog content for maximum impact.
Step 1: Remove What Doesn't Work Anymore
The first step in optimizing your website content is to identify and remove any outdated or irrelevant information. Start by reviewing each web page and each blog post individually and assess its relevance to your current target audience. Look for pages and posts that no longer align with your brand values or business goals. Delete any that are no longer valuable or serve a purpose. By removing irrelevant content, you can maintain a consistent brand image and improve the overall quality of your website.
Step 2: Check For Broken Links
Broken links can negatively impact user experience and hinder search engine optimization efforts. Take the time to go through each blog post and check for any broken links. Use tools like Google Search Console or online link checkers to identify any broken URLs within your content. Once identified, either update the links or remove them altogether. This simple step will enhance user navigation on your website and improve your search engine rankings.
Step 3: Check For Broken Images
Images play a crucial role in capturing readers' attention and enhancing the visual appeal of your website. However, over time, images may become broken or outdated due to various reasons. Go through each web page and each blog post and ensure all images are displaying correctly. Replace any broken images with new ones or consider using stock photos that align with the topic of the post. By maintaining visually appealing content, you can keep readers engaged and encourage them to share your website with friends and family who would benefit.
Step 4: Check For Broken Videos
Videos have become an integral part of blog content, providing a dynamic and interactive experience for readers. However, videos hosted on external platforms may occasionally become broken or unavailable. Review all pages/posts that include videos and check if they are still working properly. If any videos are broken, either replace them with new ones or consider embedding them from a different platform. This step will ensure that your content remains engaging and informative.
Step 5: Recycle The Good Stuff!
Not all content needs to be deleted or discarded. Some pages and posts may still contain valuable information that can be repurposed or updated. Identify the high-performing content based on metrics such as traffic, engagement, and conversions.
Analyze these posts and determine how you can recycle the content to make it fresh and relevant again. Consider turning a popular blog post into an infographic, creating a video tutorial based on the topic, or expanding upon the original post with additional insights. By recycling successful content, you can maximize its reach and impact.
Step 6: Add Fresh Images To The Best Content
To breathe new life into your top-performing content, add fresh images that resonate with your target audience. Visuals play a significant role in capturing attention and conveying information effectively. Research current design trends and select images that align with your brand's visual identity. Update the featured image of each top-performing blog post or web page to create a visually appealing thumbnail that entices readers to click through and read the content. By adding fresh images to your best content, you can enhance its overall appeal and increase engagement.
Conclusion
Regularly reviewing and updating your content is essential for maintaining a strong online presence. By following these content marketing tips and doing the six steps—removing irrelevant content, checking for broken links, images, and videos, recycling successful posts, and adding fresh images—you can optimize your website for maximum impact. Remember, a well-maintained and engaging website can attract more traffic, increase conversions, and ultimately contribute to the growth of your business.
Looking for a professional marketing agency that can provide you with strategy, web design and SEO services? Look no further than Premium Web. We specialize in helping businesses achieve their online goals and reach new customers.
Book a call with Glennette today to see how we can help. Glennette is a Certified Master Marketer, Certified Search Marketing Specialist, and Certified Clickworthy Copywriter.
She's also certified as a Fractional CMO+ through Duct Tape Marketing. Glennette will recommend the best digital marketing tactics for your business based on your goals, audience, skills, and budget.
