When you face needing to market your business with a scant or non-existent marketing budget, you are pushed to come up with creative yet effective ways to make things happen.
Fortunately we live in an age where you can find more outlets and opportunities available than ever before, so what is needed is a little grit and determination.
So to help with this we've come up with a few ways you can get the ball rolling marketing with limited or no investment, other than your time and effort.
Have a Look at These 5 Tips for Marketing with a Small Budget
Use Social Media – Social media has become more than a mere fad; it's where your customers and prospects hang out. Admit it, you've likely checked in on at least one social network today correct? If not you're in the minority. These platforms, such as Facebook, LinkedIn, Twitter, YouTube, Google+ and Pinterest are useful in a great number of ways, from customer service, to outreach, sharing, prospecting, running ads and more. Don't neglect this!
Build an Email List – If you haven't yet started building an email list for your business, there's no time to waste! Get a free email solution like Mailchimp until you have a least 2000 people on your lists, and by then you should be making enough to upgrade to our recommended solution, LeadOutcome. Use your list to communicate news and views about your business and industry, and build up your authority.
Build a Killer Blog – This is a great low-cost way to advertise and promote your business, and you can do it nearly for free. A blog can be great for engaging with and adding new customers and prospects, and helping to build and sustain your online authority. Be active there, and post various kinds of content to keep it fresh and interesting.
Use Visual Content – We all love to watch and gaze at visual content, and your visitors are no different than you. The fact is, employing visual content makes it far more likely that you'll keep visitors around longer, keep them more engaged, and generally give a better user experience.
Dip your Toes into Paid Ads – Don't be scared off of paid advertising just because you have a small budget. There are many platforms that permit you to run ads to highly targeted people for mere pennies. Facebook and Twitter ads can be had for low costs, and your monthly budget can be set low when starting out. Mobile ad platforms are even less expensive. Check this out today!
Look for inclusive packages – Don't assume that you can't afford a website to market your business. Look for monthly packages that allow you to have a website without a huge up-front expense. Premium Web, for example, has a package called “Website + Local Search Profits” that requires only a six month commitment and includes your website, web hosting, local search directories, minor website maintenance, and even some search engine optimization for one low monthly fee.
Glennette Goodbread, Owner
Premium Web Design and Hosting
