Google Business Profile listings are a very important marketing tool, your business would be nowhere without it. As with many things on the Internet, you can’t just have the listing, you need to come up on the first page of Google with that listing. In order get that coveted first page spot, you need to make sure your Google Business Profile listing is properly optimized by using search engine optimization (SEO).
Here is how to keep you Google Business Profile listing SEO optimized in 5 easy steps.
Follow the rules. As you probably know by now, Google is well known for taking serious measures to weed out things like spam, irrelevant content, and erroneous websites when determining its rankings. Google Business Profile is no exception. When you create your listing, make sure you read up on Google’s content guidelines before you publish anything. Breaking these rules means Google won’t take your page seriously when ranking it . . . and might not even let you play at all.
Third-party business directories. Make sure you also list your business in other free online business directories, including Bing, Yelp, and Yahoo. You can link your business directory listings to your Google Business Profile to improve your page’s SEO.
Categories. Google allows you to choose multiple categories for your listing. However, it is advisable that you are picky about which categories you choose, for the sake of not appearing spammy to search engine spiders. Instead, choose a few strong, concise categories for your business and stick to those.
Keywords. You have the opportunity to dramatically boost your listing’s SEO by including strong, key-word rich content in your business listing If you haven't named your business yet, try to include your keyword phrases in your legal business name. Make sure you do plenty of keyword research to find good, relevant keywords that have a strong web presence and that speak to your target audience. Also, don’t make the mistake of stuffing your content with superfluous keywords. When it comes to search engine rankings, your content should flow naturally and smoothly, and should ALWAYS make sense.
Your images and videos. You should upload images and videos to your Google Business Profile listing. Also, remember that search engine spiders cannot read images; therefore, you must tag your images with appropriate keyword phrases if you want them to count toward your search engine ranking.
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