Oftentimes when we are starting out with a new business venture it's all too easy to be lured into a Ready, Fire, Aim mindset, leaving the planning for later if at all. It's our hope to talk you into restraining that enthusiasm just a bit while you take time to craft a marketing plan that will provide a roadmap for your small business, before you begin allocating a lot of cash or effort to it.
Crafting this marketing plan is not hard, or particularly time-consuming, but it does require some thought. Let's look at 5 tips for creating a marketing plan for your small business.
5 Tips for a Killer Small Business Marketing Plan
Have a goal
Not simply one overarching goal, which is important, but a series of smaller, milestone type goals which make it easier to reach your eventual destination.
Define who your audience is
Taking a snapshot of who your ideal customer is, and what they like, dislike, where they hang out and more is a crucial step in making an intelligent marketing plan. Knowing this information beforehand saves much time and money.
How you intend to market
There are innumerable ways to get your message out, but knowing the best and right way for your particular business can give you a clear focus and save resources. Whichever method you choose, whether it's paid ads or organic search marketing, it needs to be the right one for you!
Know what else you need
There will very likely be pieces in the puzzle that are critical to the plan that need to be in pace as well. This can sometimes be a marketing funnel, landing pages or an email marketing sequence.
Set a timeline
Giving your campaign a timeline for implementation and completion is important to a successful marketing plan. It will also help keep all members of the team on task and striving towards the goal.
If you need professional help crafting your marketing plan, schedule an appointment today!
Glennette Goodbread, Owner
